I have been wanting to attend an NBBQA National Conference and Trade Show for several years but it was always too far away and cost a little too much for my budget. But this year the conference was nearby in Nashville and I knew that I had to attend.
The tagline "Where Barbecue Means Business" is not just a slogan. This is not just some BBQ party that is an excuse to get away from the office for a few days. This is a serious gathering with high power, business oriented information to help the BBQ business person learn to increase revenue, bring down costs, and share a voice.
I'd love to share everything that I learned but I have over 10 pages of notes. I'll just share one takeaway from each of the general or breakout sessions to give you just a tiny taste of the immense amount of information and resources available at this annual event.
The one downside to the event was that a small sleet/snow storm hit early Thursday morning, shutting down the Nashville Airport and actually preventing some attendees and presenters from making it. I was staying at the conference hotel so while some folks faced this while driving in...
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| Picture blatantly stolen from Clint Cantwell's Facebook page. He's got a brand new BBQ website hitting the interwebs soon. |
I just peeked out the window and saw this...
and decided to just do room service. I only mention this because the staff at the
Sheraton Music City Hotel did a great job in general and the Heuvos Rancheros they made on Thursday was one of the best room service breakfasts I've ever had.
Keynote Speech
The conference wasted no time in setting the business tone. Myron Mixon, world's biggest fan of "getting paid", introduced Larry Winget. Winget is known as the Pitbull of Personal Development but don't lump him in with "self help gurus". He is more of a "pity party shutter downer".
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| Excuse potato quality, I had to mix in mobile phone pics. |
Takeaway: He tore down any excuses you could have about not succeeding or not pursuing your dream. He tore down the mystique of the archetypical weathered old pitmaster just doing the job because he is passionate about it. Sure we are passionate about BBQ but Larry bluntly pointed out...
"If you don't get paid at it, it's your passion. If you get paid for it, it's your business!"
And that's what we were all there for. Whether we are restauranteurs, competitors, rub/sauce makers, or authors, we are in the business of BBQ. That doesn't make it evil or corrupted. We still love BBQ but I can love BBQ alone in my backyard. We all do what we do because we want to make money at it. If BBQ is your business, treat it like a business.
Breakout Session: Marketing, PR, and Promotion
The ins and outs of how to get your business out there and in front of potential customers. The session also used the recent flag controversy as a learning moment for handling a media crisis.
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| This was a panel session including Mike McCloud (promoter behind
Sam's Club tour, World Food Championships), Paul Schatte (VP at Head
Country), and Dominick of Sonny's BBQ. |
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| Paul discussing how Head Country utilizes marketing in their ventures. |
Takeaway: Avoid a fragmented approach to social media. Whether using Facebook, Twitter, Instagram, or the next book thing, all social media should be managed by an overall plan and story.
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| Renowned Chef, Paul Kirk, aka The Baron of BBQ, did a breakout session on developing your own rubs. |
Breakout Session: Competition to Catering - Taking That First Step Into Business
Randy Twyford of Twyford BBQ & Catering discussed their experiences and his advice for someone ready to make that leap to catering. This was a great session for anyone even considering catering as Randy discussed tools, ideas, and even software that has helped them.
Takeaway: Jump on the growing trend of Home Replacement Meals as a caterer. Sell HMR packages from a set location once a week to generate revenue and spread awareness of your catering services.
Awards of Excellence
Awards were given in several categories of commercially available BBQ sauces, marinades, and rubs.