Sunday, December 6, 2009

FTC Blog Regulations

The Federal Trade Regulation announced this week that they will begin applying guidance for Use of Endorsements and Testimonials in Advertising to social media such as blogging.

Here's a quick video that gives a simple summary:

Long story short: If you get free stuff and write about it, say so.

Disclaimer: Neither Mary Engle, nor the FTC, has provided compensation, benefits, free samples, or sexual favors in exchange for posting this entry.